Who would you target?

I chose the Burger King and the Stolichnaya ad's because they both really stood out to me from the others, and I could immediately tell the ad's were trying to portray. The hooks were the images, and what is going on in them. The target audience for the Burger King ad is most likely busy Mom's. The audience for the Stolichnaya ad are probably young men and women who are old enough to drink alcohol.

Burger King: The Lunch Battle Is Over
1. Who is the woman in the ad? What is she wearing, and why?
-The women in the ad looks like a middle-aged busy stay at home mom, who takes care of her kids everyday. She is wearing what looks to be like a viking suit, but which is made out of cooking utensils instead. She is wearing it because she is "battling" what to plan for lunch.
2. Where would you expect to see an ad like this, and why? If you were an advertising executive, where would you place this ad? How would you target your public? Explain.
-I would expect to see this ad at sports fields or kid related areas, like parks because the ad is trying to attract people who want to buy an "adult" meal and also feed their kids with the free kids meal. I would put this ad at park benches or on fences surrounding sports fields, because most moms are involved with their kids' activities. Therefore they will see that Burger King is a fast, easy, cheap way to get lunch, without much trouble.
3. What connection does the tag line, "The Lunch Battle Is Over" have to the product? What association or product image is the company trying to promote?
-Feeding your kids lunch can be tough because usually families are on tight schedules, and don't have much time to figure out lunch plans. And most kids can't agree on one thing. So the tag line means that there is not going to be any battle trying to get lunch together; you can just go to Burger King and the problem is solved. The association or product image the company is trying to promote is a simpler and more stress-free lunch time.
4. What is Burger King trying to do with this ad? Who are they targeting? Is there a primary audience and a secondary one? Explain.
-Burger King is trying to target and lure busy mom's in to eating something cheap and fast, so they have time to worry about something else, which is appealing to them instead of having to worry about lunch. And I don't really see a secondary audience in this ad.

Stolichnaya: Flavored Russian Vodka
1. How do the young women in the photograph connect to the product being promoted in this ad?
-The young women will most likely attract both sexes; because they are pretty and "seductive" looking and people like to look at that. The women are trying to reel you into buying that vodka cause it comes off as being "cool" and "classy".
2. Who is the likely target audience for this ad? In what magazines would you expect to see it? Is it an effective ad?
-The target audience is younger people who are at that age where they want to drink and party. I would see it in a magazine like Cosmo or a mens magazine. I think it is effective, it caught my eye.
3. What are the young women doing in the ad? What lifestyle does this ad promote? What is the product's implied promise? Explain.
-The young women are drinking different drinks at a bar or club while looking sexy. The lifestyle the ad promotes is mysterious, fun, and sophisticated. The products implied promise is that if you drink Stolichnaya vodka you could get different "flavors" (types) of russian women attracted to you.
4. What does the text below the photograph say about the product? Who do we presume the reader to be?
-It says that you never know what your going to get with the different flavors of vodka; if you don't experiment how do you know what you will like or what will happen (in a sexual way)? We presume the reader to be men.

Are you Faceless on Facebook?

In Kate Beals essay "Faceless on Facebook" she makes the point that Facebook is a website that gives her anxiety for several reasons. Why Kate feels this way is because she had trouble thinking of what to write to fill out her profile page. From her profile picture, activities, interests, music, and books, she came to realize that her mind came to a blank; not because she didn't have anything to share, but that she was fearful of how she'd be judged by others. Kate ends up not having a Facebook page in the end and claims it's not for her. I do not disagree or agree with this essay. Having a Facebook is solely a persons choice, and whether or not you want to be "involved" in the online social world. Facebook does share a lot about yourself, and many people are not comfortable with having one.

Do you wanna get gelled?

Hey I'm Cheryl, but all my friends call me Cherbear. This is my blog for my English 100 class. I've never had a blog before, but I've always wondered what they were all about. They seem pretty interesting, and I'm curious to see how it works with this class. In the past I have enjoyed posting ideas or thoughts online for previous classes, so I am looking forward to using this blog. I also like how you can customize your blog name and profile, which makes it more personal. So here I go with my first blog post! For our homework, we were supposed to choose an advertisement and talk about it. The picture above is the ad I chose from the February 2012 Cosmopolitan magazine. The product being sold is the new Gel color from the nail polish brand OPI. The message here is that if you want to have a nice manicure, be up to date with the new Gel color, and be stylish and pretty, you should use this (gel) nail polish. The audience, for this ad, is young and mature women who are sophisticated, like to look classy, and that like to get pampered. Besides the product, beauty and individuality is being sold because the celebrity (Anna Paquin) is wearing a certain Gel nail color. She is also pretty and blonde, with long curled hair, flawless skin, a cute dress and well done make up. Who wouldn't want this new nail polish right?!